AVOID's New Single "If It Hurts" Signals Exciting New Era

AVOID's New Single "If It Hurts" Signals Exciting New Era

Seattle-based rock band AVOID has released their latest single "If It Hurts" on January 24, 2025, marking an exciting new chapter in their musical journey. The track is part of their highly anticipated upcoming album, set to be released later in 2025 through their new label, UNFD, which they joined in October 20241.

The song showcases AVOID's evolving sound, featuring raucous riffs, kinetic industrial grit, and a mix of trudging grooves and off-kilter electronics. Lyrically, "If It Hurts" explores themes of acceptance and moving forward. Frontman Benny Scholl described the song as "really healing for all of us," explaining that it's about "accepting the past, whether it be good or bad, and moving forward".

The release of "If It Hurts" is accompanied by a music video, providing fans with a visual representation of the song's emotional depth. This single follows their previous release "BURN" and is expected to be part of their forthcoming album.

Read more